01 / PROJECT OVERVIEW
THE BRIEF
Toya’s Tidy Titans is a cleaning-service identity designed to feel capable, approachable, and full of personality. A bold purple palette and character-driven visual language transform an everyday service into a recognizable brand with strong community appeal. The system was applied across uniforms, cleaning supplies, accessories, and promotional merchandise.
Scope: Brand identity, logo design, character development, merchandise, uniforms, and branded service materials.
PROJECT CATEGORIES
Brand Identity, Illustration, Merchandise Design, Merchandise Production
DESIGN
ROLE
Brand Designer, Illustrator & Merchandise Designer
TIMELINE
3 weeks — Complete brand identity and merchandise system.
TOOLS
Adobe Photoshop, Adobe Illustrator, Ninja Transfers
02 / BRAND IN USE
A Heroic Approach to Cleaning
The brand transforms a practical service into a bold, character-driven experience.
The identity combines an energetic purple palette, confident typography, and a memorable mascot to communicate strength, reliability, and personality. Rather than presenting cleaning as ordinary household work, the system positions Toya and her team as capable “Titans” prepared to take on any space.
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03 / BRAND IN USE
Building the Titans
The mascot and supporting graphics give the service a recognizable personality.
The character system communicates strength and reliability while keeping the brand friendly and approachable. Its flexible poses and expressions allow the identity to adapt across customer-facing materials without losing consistency.
04 / PHYSICAL EXPERIENCE
Equipping the Team
The identity becomes most effective when applied to the tools and uniforms used during service.
Shirts, hoodies, hats, tote bags, cleaning caddies, and stickers create a unified brand presence. These applications help Toya’s team appear professional and immediately recognizable while preserving the playful energy of the identity.