01 / PROJECT OVERVIEW
THE BRIEF
StillSoul is a conceptual wellness brand centered on reflection, rest, and intentional living. The visual identity uses a calm, natural palette and spacious design language to create a grounded experience across digital and physical touchpoints. The system extends from the website into journals, candles, apparel, and other wellness products.
Scope: Brand identity, art direction, web design, editorial design, packaging, and merchandise.
PROJECT CATEGORIES
Brand Identity, Web Design, Editorial Design, Merchandise Design
DESIGN
ROLE
Brand Designer, Art Director & Web Designer
TIMELINE
Approximately 1.5 weeks — 2 days for brand identity and 1 week for the remaining applications.
TOOLS
Adobe Photoshop, Adobe Illustrator, Wix, Ninja Transfers
02 / BRAND IN USE
Designing a Moment of Stillness
StillSoul’s identity was built to feel calm, restorative, and emotionally grounded.
Soft colors, organic forms, and spacious compositions create a visual system that encourages reflection rather than stimulation. The identity provides a flexible foundation for wellness products, guided resources, apparel, and digital experiences.
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03 / BRAND IN USE
Turning Reflection Into a Practice
The brand expands through products designed to support intentional routines.
The journal translates StillSoul’s visual language into a guided, tactile experience, while candles and wellness items bring the identity into personal spaces. Each application is designed to feel like part of the same calming ritual.
04 / PHYSICAL EXPERIENCE
Creating a Connected Wellness Experience
Digital and physical touchpoints work together to make the brand feel complete.
The website introduces StillSoul’s purpose and products through a calm, spacious interface, while apparel and merchandise allow the community to carry that message into everyday life. The result is a wellness system that remains consistent across different forms of engagement.