01 / PROJECT OVERVIEW
THE BRIEF
Luster Gallery is a Philadelphia contemporary art space centered on underrepresented artists and culturally meaningful exhibitions. The identity was developed to feel refined and established while preserving the gallery’s warmth, individuality, and community-focused perspective. The resulting system extends across print, merchandise, and physical gallery applications.
Scope: Art direction, brand identity, business cards, merchandise design, and environmental applications.
PROJECT CATEGORIES
Brand Identity, Art Direction, Merchandise Production, Print Design
DESIGN
ROLE
Brand Designer, Art Director & Merchandise Designer
TIMELINE
Approximately 7 weeks — 3 weeks for brand identity, 1 week for business cards, 2 weeks for shirt production, 2 days for installation, and 3 days for web and newsletter design.
TOOLS
Adobe Photoshop, Adobe Illustrator, Weebly, Mailchimp, VistaPrint, Ninja Transfers
02 / BRAND IN USE
A Living Gallery Identity
The identity needed to feel established without becoming institutional.
The visual direction balances refined typography with warm, expressive color to reflect Luster’s role as both a contemporary gallery and an accessible cultural space. The system creates a polished foundation that can adapt across exhibitions, communications, merchandise, and the physical gallery.
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03 / BRAND IN USE
Extending the Gallery Experience
The identity was translated into practical touchpoints for both visitors and the gallery team.
Business cards, apparel, newsletters, and digital applications carry the same balance of structure and creative expression. Each piece reinforces Luster’s presence while remaining flexible enough to support different artists, exhibitions, and announcements.
04 / PHYSICAL EXPERIENCE
From Screen to Space
The completed system brings the gallery’s identity into the physical environment.
Installation graphics and branded merchandise allow visitors to encounter Luster beyond its logo. Together, these applications create a cohesive experience that connects the gallery’s communication, community, and physical space.