01 / PROJECT OVERVIEW
THE BRIEF
Lil Uzi Vert: World Tour is a conceptual special-edition album package created for Lil Uzi Vert. The collection reimagines several songs as one glamorous physical release, combining bold pink typography, rhinestone details, custom record labels, editorial imagery, and interactive print elements. Each component contributes to a collectible experience that feels expressive, dimensional, and connected to the artist’s visual world.
Scope: Art direction, album artwork, packaging design, vinyl labels, editorial design, booklet design, and physical production.
PROJECT CATEGORIES
Album Artwork, Packaging Design, Editorial Design, Art Direction
DESIGN
ROLE
Art Director, Packaging Designer & Editorial Designer
TIMELINE
4 weeks — 2 weeks for research and visual identity development; 2 weeks for packaging production and remaining deliverables.
TOOLS
Adobe Photoshop, Adobe Illustrator, Blick Art Materials
02 / BRAND IN USE
Building the World Tour Universe
The visual direction turns the energy of Lil Uzi Vert’s music into a collectible physical world.
The identity combines glamorous typography, bright pink color, rhinestone details, travel references, and editorial imagery. These elements establish a playful but cohesive visual language that connects multiple songs and physical components within one special-edition album package.
03 / BRAND IN USE
Translating Music Into Objects
Each physical component interprets the sound and personality of the project through a different format.
Album covers, record labels, stickers, photography, and editorial layouts use recurring colors and visual motifs to remain connected. The individual pieces feel collectible on their own while contributing to one larger visual universe.
04 / PHYSICAL EXPERIENCE
Creating the Collector’s Experience
The final package turns opening the album into a layered, interactive experience.
A custom box, vinyl records, printed materials, and a pop-up booklet reveal the project gradually. Material choices and handmade production details give the concept a physical presence that cannot be replicated through a digital release alone.