01 / PROJECT OVERVIEW
THE BRIEF
DUMP—short for “Don’t Use My Planet”—is a sustainable design campaign responding to the environmental impact of disposable packaging and fast fashion. Its central product is a reusable apron that folds into a functional tote bag, extending the object’s purpose beyond a single use. The colorful identity makes environmental responsibility feel practical, approachable, and active rather than intimidating.
Scope: Campaign identity, sustainable product design, transformable textile concept, environmental graphics, print collateral, and merchandise.
PROJECT CATEGORIES
Campaign Design, Sustainable Design, Product Design, Environmental Design
DESIGN
ROLE
Creative Director, Campaign Designer & Product Designer
TIMELINE
5 weeks — 2 weeks for brand identity development and 3 weeks for apron production.
TOOLS
Adobe Photoshop, Adobe Illustrator, VistaPrint, Ninja Transfers, Amazon
02 / BRAND IN USE
Design That Refuses Waste
DUMP uses an unapologetic visual identity to make sustainable behavior feel active and approachable.
Short for “Don’t Use My Planet,” the campaign pairs bold typography with vivid color and direct environmental messaging. The identity was designed to work across educational materials, public graphics, merchandise, and the project’s transformable apron.
03 / BRAND IN USE
One Object, Two Functions
The central product is an apron designed to fold upward into a reusable tote bag.
The upper portion of the apron becomes one side of the bag, while the lower portion folds behind it and the original pocket maintains its position. This transformation gives the campaign’s sustainability message a practical function rather than treating it as decoration.
04 / PHYSICAL EXPERIENCE
Turning the Product Into a Campaign
The supporting graphics connect the transformable product to a larger conversation about waste.
Posters, brochures, stickers, apparel, and environmental applications explain and reinforce the campaign’s purpose. Together, they make “Don’t Use My Planet” feel like a visible call to action rather than a passive statement.